"We usually work for clients, we sometimes do self-initiated projects, but this was the first project we did for a friend. The obvious pitfalls of working for friends is that there is a real possibility of it getting a little messy, ambiguous, or unprofessional. Not to mention that some friends might expect you to work for them as a favour. Luckily none of this was the case with Shantell, who treated this project as seriously as any other regular client of ours would."